1974 1964 1953 1956 1942 now

About Us

Percy Davies and Son Ltd is a well established and well respected family business in Gerrards Cross. Percy Davies opened the shop in 1940 and it has been passed down to his son Brian, and then grandson Paul, to continue the trade. Although traditional, Percy Davies also stocks a wide range of contemporary jewellery, gifts and watches, including items from leading brands.

Although our main business is new and secondhand jewellery, we also sell watches, silver, china and crystal as well as providing a full repair, design and valuation service.

Member of

  • The National Association of Goldsmiths.
  • Gemmological Association.


Take a look at a brief overview of how our stores have changed over the years!